If you follow me on social media, you may have already heard that I’m working on a wickedly cool concert in Edmonton. I’m partnering with my friend Letters from Pluto to put on a show that is going to be OUT OF THIS WORLD 🌎… like, takes place in a planetarium out of this world.
As an event planner, I’m used to scrutinizing the details of a project, and coming up with plans to combat problems that arise. It’s my job to do everything I can to ensure a smooth and successful event. Usually I’m really great at this. Typically I’m able to mitigate problems down to be a non-issue, and my client usually doesn’t know how many I solve. But there’s one thing I just can’t control, and that’s the weather. This is an important event planning lesson.
I recently helped to plan a beachy bridal shower for one of my very best friends, who was married in Hawaii this summer. When the two other girls in the bridal party brought up the idea of a beach theme for the shower, I was immediately on board for a couple reasons. A beachy bridal shower was perfect for this particular friend, but on top of that, this theme is also relatively easy to do really well.
As you probably already know, networking is important in any business. If you’re not really on board with this philosophy yet, check out my previous post Networking: Difficult, but Necessary for my thoughts on the topic. As an event planner, thinking about any type of event leads to breaking down ways to make it successful. Keep reading to find out the 4 keys to planning a killer networking event!
Today I’m straying away from event-focused posting, and I’m going to discuss something a little more broad: networking. It’s important for business. It’s important for events. Let’s be real… it’s key to life in general. So why does it have to be so difficult?
Have you ever planned a big launch for a product or service? Did the launch include any sort of actual event? Of course it did! Or if it didn’t, you might be missing out on a great opportunity to promote whatever it is you are trying to sell. Events, whether physical or otherwise, get people engaged. You want that for your business, right? This is why promotional events are important.
Event marketing involves strategy, and the ultimate way to implement any strategy is by coming up with a plan that will keep you organized, focused, and heading towards success. But creating an event marketing plan doesn’t have to be difficult! Let me walk you through the steps… Continue reading
So you’re planning a big event, but you don’t have a big budget to go with it? No problem! In today’s world, there are more free marketing opportunities available than ever before. Don’t get me wrong, paid marketing is great and can usually expose you to a whole new audience, but it is not the only option. Read on for the best free ways to market events!
Hiring a planner can seem like an expensive step when putting together your big event, but I promise it doesn’t have to be that way. You hire professional help in so many other areas of your life, from bankers to lawyers to electricians to carpenters and everything in between. Why should your big, one-shot event be any different? And not just that, but hiring an event planner can actually save your cash all while making sure everything goes as smoothly as possible. How, you ask? Well, keep reading for 5 ways an event planner can save you money.
Music is a passion of mine. Don’t get me wrong, I’m no musician; I learned the piano growing up, have taught myself a little bit of both the guitar and ukulele as an adult, and my singing is relegated to crappy karaoke bars only. But my love for music is huge and I’ve discovered the best way to be close to that is by planning music-related events. This is not an easy industry to get into, but I was lucky enough recently to assist in coordinating a benefit concert featuring Kenny Shields & Streetheart.