Last Thursday wrapped up a whirlwind month during which Letters from Pluto and I planned an amazing concert experience. Live in Space! finally happened and it was a smashing success. If you want to know more about this epic evening of live music, lasers, and awesome visual effects taking place at the Margaret Zeidler Star Theatre, you can check out my pre-event post titled I’m Planning an OUT OF THIS WORLD Concert in Edmonton.
Anyone who follows my blog or social media accounts probably already knows that I’m planning an awesome concert & laser show with Edmonton musician Letters from Pluto, who also happens to be my friend. The event is taking place on November 3, and I’m pretty excited about it (if you want more info, hop on over to last week’s blog post). That being said, I can hardly believe that it’s been only two weeks since we announced that it was happening. The timelines for this event have been so condensed that it really wasn’t that long ago that I was debating whether or not I should put my time, energy, and money into making this concert a reality. What makes an event worthwhile? Keep reading for my instructions on deciding!
As an event planner, I’m used to scrutinizing the details of a project, and coming up with plans to combat problems that arise. It’s my job to do everything I can to ensure a smooth and successful event. Usually I’m really great at this. Typically I’m able to mitigate problems down to be a non-issue, and my client usually doesn’t know how many I solve. But there’s one thing I just can’t control, and that’s the weather. This is an important event planning lesson.
I recently helped to plan a beachy bridal shower for one of my very best friends, who was married in Hawaii this summer. When the two other girls in the bridal party brought up the idea of a beach theme for the shower, I was immediately on board for a couple reasons. A beachy bridal shower was perfect for this particular friend, but on top of that, this theme is also relatively easy to do really well.
As you probably already know, networking is important in any business. If you’re not really on board with this philosophy yet, check out my previous post Networking: Difficult, but Necessary for my thoughts on the topic. As an event planner, thinking about any type of event leads to breaking down ways to make it successful. Keep reading to find out the 4 keys to planning a killer networking event!
Today I’m straying away from event-focused posting, and I’m going to discuss something a little more broad: networking. It’s important for business. It’s important for events. Let’s be real… it’s key to life in general. So why does it have to be so difficult?
Have you ever planned a big launch for a product or service? Did the launch include any sort of actual event? Of course it did! Or if it didn’t, you might be missing out on a great opportunity to promote whatever it is you are trying to sell. Events, whether physical or otherwise, get people engaged. You want that for your business, right? This is why promotional events are important.
Event marketing involves strategy, and the ultimate way to implement any strategy is by coming up with a plan that will keep you organized, focused, and heading towards success. But creating an event marketing plan doesn’t have to be difficult! Let me walk you through the steps… Continue reading
So you’re planning a big event, but you don’t have a big budget to go with it? No problem! In today’s world, there are more free marketing opportunities available than ever before. Don’t get me wrong, paid marketing is great and can usually expose you to a whole new audience, but it is not the only option. Read on for the best free ways to market events!