Anyone who follows my blog or social media accounts probably already knows that I’m planning an awesome concert & laser show with Edmonton musician Letters from Pluto, who also happens to be my friend. The event is taking place on November 3, and I’m pretty excited about it (if you want more info, hop on over to last week’s blog post). That being said, I can hardly believe that it’s been only two weeks since we announced that it was happening. The timelines for this event have been so condensed that it really wasn’t that long ago that I was debating whether or not I should put my time, energy, and money into making this concert a reality. What makes an event worthwhile? Keep reading for my instructions on deciding!
As you probably already know, networking is important in any business. If you’re not really on board with this philosophy yet, check out my previous post Networking: Difficult, but Necessary for my thoughts on the topic. As an event planner, thinking about any type of event leads to breaking down ways to make it successful. Keep reading to find out the 4 keys to planning a killer networking event!
Have you ever planned a big launch for a product or service? Did the launch include any sort of actual event? Of course it did! Or if it didn’t, you might be missing out on a great opportunity to promote whatever it is you are trying to sell. Events, whether physical or otherwise, get people engaged. You want that for your business, right? This is why promotional events are important.
I had a client contact me with an interest in putting together an olive oil tasting event. She is in the health and wellness sector, so she wanted to invite a group of her peers to take part in this unique event in order to make new connections and have a little bit of fun. I loved this idea because I just think it is so different from the usual networking events – you know… random food, awkward interaction. This concept gave the group something totally different to do together.
Events are very prominent in today’s world, and it is incredibly important to set up any gathering you plan properly. From identifying your guest demographic and venue to maintaining the right focus throughout the event, to the types of activities or entertainment offered, every piece of the event puzzle needs to be considered carefully. In order to run a successful event, all of these aspects need to work together.