I recently helped to plan a beachy bridal shower for one of my very best friends, who was married in Hawaii this summer. When the two other girls in the bridal party brought up the idea of a beach theme for the shower, I was immediately on board for a couple reasons. A beachy bridal shower was perfect for this particular friend, but on top of that, this theme is also relatively easy to do really well.
As you probably already know, networking is important in any business. If you’re not really on board with this philosophy yet, check out my previous post Networking: Difficult, but Necessary for my thoughts on the topic. As an event planner, thinking about any type of event leads to breaking down ways to make it successful. Keep reading to find out the 4 keys to planning a killer networking event!
Have you ever planned a big launch for a product or service? Did the launch include any sort of actual event? Of course it did! Or if it didn’t, you might be missing out on a great opportunity to promote whatever it is you are trying to sell. Events, whether physical or otherwise, get people engaged. You want that for your business, right? This is why promotional events are important.
So you’re planning a big event, but you don’t have a big budget to go with it? No problem! In today’s world, there are more free marketing opportunities available than ever before. Don’t get me wrong, paid marketing is great and can usually expose you to a whole new audience, but it is not the only option. Read on for the best free ways to market events!
Music is a passion of mine. Don’t get me wrong, I’m no musician; I learned the piano growing up, have taught myself a little bit of both the guitar and ukulele as an adult, and my singing is relegated to crappy karaoke bars only. But my love for music is huge and I’ve discovered the best way to be close to that is by planning music-related events. This is not an easy industry to get into, but I was lucky enough recently to assist in coordinating a benefit concert featuring Kenny Shields & Streetheart.
What is an event? If you’re not in the industry, you may not realize just how predominant events are in the world today. There are so many things that require a specific skill set to plan and execute. As someone who lives and breathes the event world, there are just a plethora of projects that I want to work on and it’s hard to narrow things down! Events really are all around us.
If you’re not in the industry, you may not realize that almost everything is an event. I love having a variety of projects on the go, which means that this world is a great one for me. But it also means that explaining to people what I do can be difficult, and that potential clients might not even understand the services I can provide! Talk about small biz challenges. And even aside from that, event industry stability is always in question.
Planning any event involves so many details; sometimes it’s hard to keep track of it all. And more than that, if you’re new to putting an event together, you might not even know where to start. Event projects are complex, and often you only have one shot to get everything right. There are no do-overs in the event world, and this is why you should hire an event professional.
I know how it is. You’ve put together all the planning pieces you could ahead of time, and it’s finally the day of event. This means you might be working with multiple groups to get your space ready, from the venue itself to vendors, volunteers, or even your client. You can be pulled in so many different directions that it’s difficult to keep track of what needs to be done. This is why it is important to have a day of event set-up schedule.
Right now I may be pinching pennies, working multiple jobs (some random, some event-related), and using all of my creative fortitude to get by, but I know that I am moving towards something. I now have the time and space to move on and up in my life, and to pursue new and exciting projects. For the first time, my future is full of possibility, and starting a business did that for me.